Our values
The future is
all Joors!
The fact that we’ve been in business for almost 100 years is partly due to our focus on the future. Time and again, we’ve moved with the times and used our experience, knowledge, and skills to remain relevant to our customers – retailers, market vendors, wholesalers, packers, and transporters. As a fruit and vegetable wholesaler, we never stop evolving thanks to three steadfast brand values, which can also guide your future.
We believe in a future…
Believe in a future
of partnership
We aim for a long-term collaboration, in which we become an extension of your organisation. Our goal is to work together to find the best solutions for your challenges. We honour the agreements we make. We want to prove time and again that we, as a fresh produce wholesaler, are your ideal partner.
Believe in a future with chances
Sometimes, it’s simply time for a change. During our collaboration, that moment may just present itself, creating new opportunities. Whether we notice them or you do, we love to make the best of them. We know through our own experience how important that is, and that’s why we like to be flexible and agile when the situation demands it.
Believe in a future for earth
Because we want to offer the fifth generation of our family a future in our family business, we take our responsibility as stewards seriously. We’ve already translated our love for nature’s goodness into our 100% natural packaging and sustainable transport methods, where the highest loading level leaves the lowest ecological footprint. We embrace new sustainable initiatives.
Want to know more?
Want to know more about our (organic) potatoes, fruit, and vegetables? Feel free to reach out to our purchasing and sales team. They’ll be happy to answer all your questions about our range of fresh (organic) potatoes, vegetables, and fruit, and are eager to explain our turnkey service that includes ordering, packing and delivery.
